Asia Pacific Dental Centre
According to our open methodology, this clinic scored 61.7/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #15 of 16 ranked clinics · Last checked: 17 September 2026
Positions by Rating Profile
- Overall Transparency & Trust#1561.7/100
- Best for Expats#1463.8/100
- Best for Dental Implants#1555.5/100
- Best for Emergency Dental Care#1165.8/100
- Best Price Transparency#1443.3/100
- Best English-speaking Clinics#1369.5/100
- Best for Families / Children#966.8/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
One of ten Asia Pacific Dental Centre branches island-wide, at Royal Square Medical Centre near Novena; publishes CHAS/Merdeka/Pioneer/Medisave scheme accreditation and a dental-sleep-medicine service line.
Strengths
- Information Transparency: 18 of 20 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed Dr Smita Ashok, Dr Andrew Tan, Dr Samuel Wong Wen Jun, Dr Michelle Cham Yee Wei named group-wide (not branch-attributed on the homepage). [s1] | 3/3 |
| ✗ | Dentist specializations listed [s1] | 0/2 |
| ✓ | Real clinic photos Photos uploaded by the business to the Google listing show a real treatment room and a branded Dental Sleep Medicine / Blue Diamond Implant Centre corridor [asia-pacific-dental-centre-novena-deepen] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details The group's own /locations page publishes a direct line for the Novena branch (+65 9751 3136) with a branch e-mail address and a map deep link. [s2] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published [s1] | 0/3 |
| ✗ | Cleaning price listed No price figures found across the group's site (16 pages read: services, implants, general dentistry, about, locations) [asia-pacific-dental-centre-novena-deepen-2] | 0/2 |
| ✗ | Filling price listed No filling price found on the general dentistry service page [asia-pacific-dental-centre-novena-deepen-7] | 0/2 |
| ✗ | Crown price listed No crown price found anywhere on any page of the site read [asia-pacific-dental-centre-novena-deepen-3] | 0/2 |
| ✗ | Implant price listed Dedicated implants page describes the Blue Diamond Implant Centre in detail; no price or range published [asia-pacific-dental-centre-novena-deepen-4] | 0/2 |
| ✗ | Consultation price listed Contact/appointment page requests preferred clinic, date and service; no consultation fee or free-consultation statement [asia-pacific-dental-centre-novena-deepen-8] | 0/2 |
| ✗ | X-ray / imaging price listed No X-ray price found anywhere on any page of the site read [asia-pacific-dental-centre-novena-deepen-9] | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Star histogram read live on 2026-09-06 from the place page: 58 five-star, 0 four-star, 0 three-star, 0 two-star, 2 one-star. The buckets sum to 60, matching the 60 in the place-page header exactly, and the weighted mean 4.867 reproduces the published 4.9. [gmpI5] | 5/6 |
| ◐ | Google review volume Read live on 2026-09-06 from the place-page header; the star histogram sums to the same figure. [gmpI5] | 1.5/3 |
| ◐ | Review recency The newest review visible is 5 months old, which proves the within-a-year bucket and no better. Sample: the 3 reviews Google Maps renders on the place page, in Google's relevance order; a newest-first list was not available. [gmpI5] | 1.5/3 |
| ✓ | Clinic responds to reviews Two of the three reviews Google renders carry an owner reply. Sample: the 3 reviews Google Maps renders on the place page, in Google's relevance order; a newest-first list was not available. [gmpI5] | 2/2 |
| ✓ | No recurring complaints None of the three reviews Google renders is critical; all three are five-star and describe three different courses of care (a year of obstructive-sleep-apnoea nightguard treatment, a wisdom-tooth extraction, and a second opinion after another clinic). The histogram carries 2 one-star ratings out of 60, 3.3 per cent of the base, which the visible sample cannot reach. Sample: the 3 reviews Google Maps renders on the place page, in Google's relevance order; a newest-first list was not available. [gmpI5] | 2/2 |
| ✓ | No suspicious review patterns The 58/0/0/0/2 shape is bimodal with no middle, but on a 60-review base the expected number of four-star ratings at this set's local rate is well under one, so the empty middle carries no information; the base does hold two genuine one-star ratings. The three visible reviewers hold 3, 1 and 23 reviews, describe three different treatments and post five and six months apart. No manipulation signature. Sample: the 3 reviews Google Maps renders on the place page, in Google's relevance order; a newest-first list was not available. [gmpI5] | 2/2 |
| ✓ | Active Facebook presence Clinic's own site links its Facebook page [asia-pacific-dental-centre-novena-deepen-10] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing: two searches of TripAdvisor's own index on 2026-10-01 find nothing for the clinic; the clinic's website does not link one. [asia-pacific-dental-centre-novena-deepen-13] [asia-pacific-dental-centre-novena-deepen-14] | 0/0.5 |
| ✗ | Other review platforms No clinic profile on WhatClinic, Dental Departures, Bookimed or Trustpilot (checked 2026-10-01). [asia-pacific-dental-centre-novena-deepen-15] [asia-pacific-dental-centre-novena-deepen-16] [asia-pacific-dental-centre-novena-deepen-17] [asia-pacific-dental-centre-novena-deepen-18] | 0/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray Site mentions 3Shape intraoral scanning; on-site x-ray not explicitly stated. | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology "Blue Diamond Implant Centre" named. [s1] | 2/2 |
| ✓ | Orthodontics Braces & clear aligners. [s1] | 2/2 |
| ✓ | Oral surgery Minor oral surgery / wisdom-tooth surgery. [s1] | 2/2 |
| ✓ | Pediatric dentistry Implied by "young patients" language; not a dedicated paediatric page. [s1] | 1.5/1.5 |
| ✓ | Emergency care [s1] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available Group-wide WhatsApp Us button links a working WhatsApp number, present on every branch and contact page [asia-pacific-dental-centre-novena-deepen-6] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Online appointment-request form lets patients pick a preferred clinic, date, time and service before visiting [asia-pacific-dental-centre-novena-deepen-5] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours Novena branch opens Saturdays 9am-1pm per its Google listing, satisfying the weekend-opening criterion [asia-pacific-dental-centre-novena-deepen-11] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Singapore", "English speaking dentist Singapore", "dental implants Singapore", "emergency dentist Singapore", "Singapore dental clinic for expats".
| ✗ | Mentioned for: best dentist Singapore Web search 2026-09-06: not among results for "best dentist Novena" (named results were Thomson Dental Centre, dePacific, Nuffield Dental, Dental Forté, Advanced Dental Specialists, Family Dental Surgery, Greenlife, Smile Makers, Q&M). [sq1] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Singapore Web search 2026-09-06: not among results for "English speaking dentist Novena Singapore" (named results were Expat Dental, LQ Dental, Advanced Dental Specialists, DentalWorks, Nuffield Dental Novena). [sq2] | 0/1 |
| ✗ | Mentioned for: dental implants Singapore Web search 2026-09-06: not among results for "dental implants Novena Singapore" (named results were The Implant and Oral Surgery Centre, Affordable Smiles Dental, LQ Dental, DentalWorks, Novena Dental Aesthetic Practice). [sq3] | 0/1 |
| ✗ | Mentioned for: emergency dentist Singapore Web search 2026-09-06: not among results for "emergency dentist Novena Singapore" (named results were The Oral Care Centre, Happy Teeth Family Dental, Dental Forté, OMIC Dental Clinic). [sq4] | 0/1 |
| ✗ | Mentioned for: Singapore dental clinic for expats Web search 2026-09-06: not among results for "Novena Singapore dental clinic for expats" (named results were Expat Dental and Nuffield Dental Novena). [sq5] | 0/1 |
| ✓ | Structured data on website Dentist-type JSON-LD present on all 16 pages read of the group's site [asia-pacific-dental-centre-novena-deepen-12] | 1.5/1.5 |
| ✓ | Google indexing quality own domain apdc.com.sg is the top result and returns with a dentist profile, with the group's apacdsm.com sleep-medicine site taking three more places; no Novena-branch page of its own surfaced, and the branch is otherwise represented by company registries and Instagram (web search 2026-09-07) [giq1] | 2/2 |
| ✓ | Dedicated service pages Separate pages for Implants, General Dentistry, Cosmetic Dentistry, Dental Emergency and Dental Sleep Medicine. [s1] | 1.5/1.5 |
Ranking leaders in AI answers
The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.
- #1Specialist Dental Group62.3 of 100View report →
- #2Nuffield Dental @ Westgate53 of 100View report →
- #3TSD Dental Group2.9 of 100View report →
Measured by Ansmeter, 8 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: 22D0009(L) - MOH HCI code (Mode of Service Delivery: L, Permanent Premises), registered as ASIA PACIFIC DENTAL CENTRE (NOVENA) at 101 Irrawaddy Road #13-04 Royal Square Medical Centre, Singapore 329565 (HealthHub Healthcare Directory, the Ministry of Health's public institution register, read in a browser 2026-09-06) UEN 202135737E — ASIA PACIFIC DENTAL CENTRE (NOVENA) PTE. LTD., Live Company, incorporated 13 Oct 2021, registered office 1 Scotts Road #04-08, Shaw Centre, Singapore 228208 (sgpbusiness.com, an ACRA-sourced business register mirror, read 2026-09-07). (The registered premises address matches the card to the unit number. The group holds at least ten separate MOH premises registrations across Singapore (Bukit Batok, Clementi, East Coast, Jurong, Novena, Orchard, Oxley, Parkway Parade, Tampines and more), each with its own HCI code; this is the Novena branch's. A caution for anyone repeating the lookup: searching the postal code 329565 alone returns the building's other tenants first and can miss this record, so the group name is the reliable query. No UEN is published on the record. The entity name matches the MOH licensee name exactly, including the (NOVENA) branch qualifier; the registered office is the Asia Pacific Dental group's shared corporate address at Shaw Centre, not the Irrawaddy Road clinic premises — the same group registers a separate Pte Ltd per branch, sharing this one registered office (confirmed for the group's Tampines sister entity on the same run).) [hh1] [acra1]
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Samuel Wong Wen Jun [reg1] [asia-pacific-dental-centre-novena-sdc-reg] | — | D26070C | Registration number in the Singapore Dental Council register: full registration, practising certificate valid until 31 December 2027 (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.apdc.com.sg/ |
|---|---|
| Google Maps | Map listing |
| Address | 101 Irrawaddy Road, #13-04, Royal Square Medical Centre, Singapore 329565 |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.apdc.com.sg/ | Branch addresses (Novena and others), dentist names, services, accreditation | 2026-09-17 |
| reg1 | https://prs.moh.gov.sg/prs/internet/profSearch/main.action?hpe=SDC … | SDC register entry D26070C; "ASIA PACIFIC DENTAL CENTRE (NOVENA)" at postal 329565 is one of four listed places of practice (a secondary place; the primary is the Tampines branch) | 2026-09-04 |
| s2 | https://apdc.com.sg/locations | Branch-by-branch addresses, direct phone numbers and e-mail for all ten APDC clinics | 2026-09-04 |
| sq1 | search:best dentist Novena | AI/search visibility scout — canonical query | 2026-09-06 |
| sq2 | search:English speaking dentist Novena Singapore | AI/search visibility scout — canonical query | 2026-09-06 |
| sq3 | search:dental implants Novena Singapore | AI/search visibility scout — canonical query | 2026-09-06 |
| sq4 | search:emergency dentist Novena Singapore | AI/search visibility scout — canonical query | 2026-09-06 |
| sq5 | search:Novena Singapore dental clinic for expats | AI/search visibility scout — canonical query | 2026-09-06 |
| gmpI5 | https://www.google.com/maps/place/Asia+Pacific+Dental+Centre+(Noven… | Live Google Maps place page read in a browser: rating, review count, star histogram, review dates, owner replies, listing website, phone, address and pin coordinates | 2026-09-06 |
| hh1 | https://eservices.healthhub.sg/public/directory | MOH HealthHub Healthcare Directory, searched for ASIA PACIFIC DENTAL CENTRE: the group's registered premises across Singapore, including the Novena branch record with its HCI code and hours | 2026-09-06 |
| acra1 | https://www.sgpbusiness.com/company/Asia-Pacific-Dental-Centre-Nove… | ACRA company record: UEN, entity name, Live Company status, incorporation date, registered office | 2026-09-07 |
| giq1 | search:"Asia Pacific Dental Centre" Novena Singapore | own domain apdc.com.sg is the top result and returns with a dentist profile, with the group's apacdsm.com sleep-medicine site taking three more places; no Novena-branch page of its own surfaced, and the branch is otherwise represented by company registries and Instagram | 2026-09-07 |
| asia-pacific-dental-centre-novena-deepen | https://www.google.com/maps/place/Asia+Pacific+Dental+Centre+(Noven… | Photos uploaded by the business in 2022 show an occupied dental chair with a city view matching the Novena tower and a branded interior corridor | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-2 | https://www.apdc.com.sg/services/general-dentistry | Scaling and polishing described, no price figure | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-3 | https://www.apdc.com.sg/services | Services overview has no crown price figure | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-4 | https://www.apdc.com.sg/services/dental-implants | No dollar figure anywhere on the dedicated implants page | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-5 | https://www.apdc.com.sg/contact | Request an Appointment form: preferred clinic/date/time/service, response within one business day | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-6 | https://www.apdc.com.sg/locations | WhatsApp Us button links https://wa.me/6586469872/ | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-7 | https://www.apdc.com.sg/services/general-dentistry | Fillings described, no price figure | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-8 | https://www.apdc.com.sg/contact | Appointment-request form has no consultation price | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-9 | https://www.apdc.com.sg/services/general-dentistry | No X-ray price figure | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-10 | https://www.apdc.com.sg/locations | Site links https://www.facebook.com/apdcdentalsg/ | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-11 | https://www.google.com/maps/place/Asia+Pacific+Dental+Centre+(Noven… | Google listing hours: Mon-Fri 9am-6pm, Sat 9am-1pm, closed Sunday | 2026-09-17 |
| asia-pacific-dental-centre-novena-deepen-12 | https://www.apdc.com.sg/ | JSON-LD type Dentist on 16 of 16 pages read | 2026-09-17 |
| asia-pacific-dental-centre-novena-sdc-reg | https://prs.moh.gov.sg/prs/internet/profSearch/main.action?hpe=SDC | Singapore Dental Council register (MOH Professional Registration System, record by registration number): D26070C (SAMUEL WONG WEN JUN): full registration, practising certificate 01/01/2026 to 31/12/2027; places of practice: Asia Pacific Dental Centre (Tampines) (872C TAMPINES STREET 86 #01-02 Singapore 523872); ASIA PACIFIC DENTAL CENTRE (NOVENA) (101 IRRAWADDY ROAD ROYAL SQUARE MEDICAL CENTRE #13-04 Singapore 329565); SINGHEALTH POLYCLINICS (1 TAMPINES STREET 41 TAMPINES POLYCLINIC Singapore 529203); SINGHEALTH POLYCLINICS (212 BEDOK NORTH STREET 1 Singapore 460212). | 2026-09-30 |
| asia-pacific-dental-centre-novena-deepen-13 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Asia%20P… | TripAdvisor's own search for "Asia Pacific Dental Centre Singapore" and for "APDC Singapore" (2026-10-01) returned other businesses named Asia Pacific or APDC (a timepiece shop, tour operators, a guest house in Nigeria), no dental clinic; no listing for this clinic | 2026-10-01 |
| asia-pacific-dental-centre-novena-deepen-14 | https://www.apdc.com.sg/ | Clinic's website, read 2026-10-01 (home page): no link to a TripAdvisor page | 2026-10-01 |
| asia-pacific-dental-centre-novena-deepen-15 | https://www.whatclinic.com/dentists/singapore | WhatClinic: every page of its Singapore dentist listing (176 clinics, 202 profiles with branches), read 2026-10-01; no profile for Asia Pacific Dental Centre | 2026-10-01 |
| asia-pacific-dental-centre-novena-deepen-16 | https://www.dentaldepartures.com/dentists/singapore | Dental Departures: its Singapore listing has 10 clinics (The Dentist@Orchard, Pure NZ Dental, Specialist Dental Group and others), checked 2026-10-01; Asia Pacific Dental Centre is not among them | 2026-10-01 |
| asia-pacific-dental-centre-novena-deepen-17 | https://us-uk.bookimed.com/sitemap-us-uk-clinic.xml | Bookimed: its clinic sitemap (2,127 clinics) has no clinic in Singapore (checked 2026-10-01) | 2026-10-01 |
| asia-pacific-dental-centre-novena-deepen-18 | https://www.trustpilot.com/review/apdc.com.sg | Trustpilot: no company page for apdc.com.sg (page not found, checked 2026-10-01) | 2026-10-01 |
Change History
| Date | Change |
|---|---|
| 2026-10-01 | Checked TripAdvisor, WhatClinic, Dental Departures, Bookimed and Trustpilot on 2026-10-01: no profile of the clinic on any of them, so TripAdvisor presence and presence on other review platforms are recorded as absent. |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's group website (services, implants, locations, contact pages) and its Google listing photos. Recorded: genuine business-uploaded photos of a treatment room and branded corridor; a link to the practice's own Facebook page; a group WhatsApp line; an online appointment-request form; Saturday opening; site-wide Dentist structured data; no price figures for any listed treatment. Still unverified: TripAdvisor, other review platforms, on-site X-ray/CBCT equipment, and international-patient documentation. |
| 2026-09-07 | Close-out, 2026-09-07: UEN found via ACRA copy sgpbusiness.com: 202135737E, exact entity-name match, corporate registered address. |
| 2026-09-06 | Checked by hand in a browser: the Google Maps branch place page was opened in a real browser and read for the full Google reputation block and the pin, and the branch's MOH operating licence was read from the HealthHub Healthcare Directory. |
| 2026-09-04 | Adversarial verification pass 2026-09-04: the group's /locations page was opened and publishes a branch-direct phone number, refuting "group contact only"; the SDC citation was corrected — D26070C has four places of practice, not one, and Novena is a secondary place. |
| 2026-09-04 | Initial data collection for the Singapore Dental Transparency & Trust Index (Novena): verified via apdc.com.sg and the Singapore Dental Council register. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.